Oliver is a hybrid space where art, music, and natural wine converge, located at Majke Jevrosime 45 in the historic fabric of Belgrade. Conceived as both a retail environment and social platform, the project foregrounds a curated selection of natural and low-intervention wines from independent European and Serbian producers.

The project is owned by Vladimir Ocokoljić—also the owner of acclaimed NYC restaurant, Kafana—together with his actress wife, Maša Dakić, and renowned cinematographer and co-designer Kosta Glušica. A former narrow, double-height back alley within a historic building has been transformed into a hidden wine store and social space, free from the framework of conventional hospitality.

Accessed through a discreet opening concealed behind a contemporary gallery frontage, the entry unfolds into a vertically orient-ed volume organized around a suspended metal mezzanine. The arrival is choreographed through reflection and light: a neon element registers against a stainless steel portal, while a color-shifting grid ceiling and red felt wall panels construct a saturated, cinematic atmosphere.

Programmatic anchors are positioned at either end of the space. A large-scale digital art installation activates the double-height lounge, while a custom audio system—integrated with graphic speakers and a sculptural mask—defines the opposite edge. Vivid yellow wine refrigeration units operate as both functional storage and spatial markers, reinforcing the project’s scenographic intent. The music mezzanine platform is frequently activated as a DJ booth during programmed events.

Circulation is articulated through an industrial metal grate stair, edged with continuous strip lighting, which descends to a  lower level. Here, colorful display cabinetry and archival posters introduce a denser visual field. Beneath the mezzanine, an illuminated glass table establishes a central datum, simultaneously functioning as event surface and threshold to a stainless steel–clad wine cellar. Bottles presented on the glowing plane generate layered reflections, amplifying the material depth of the enclosure.

A secondary cellar, adjacent to the primary refrigeration element, extends the sequence, with track lighting guiding movement through the compressed space.

Rather than a conventional wine retail shop, Oliver operates as a compact, immersive environment—a “jewel box” where spatial design, sound, and curatorial intent intersect. It is both a bottle shop and a social condenser, structured around the production of atmosphere and the exchange of creative energy.