The new design of the Orit jewelry store is inspired by the beauty and strength of crystals, and aims to create a new brand identity. The space is designed as a fractal, where the geometrically cut and shaped space is not only the result, but also the origin.

The design creates a transformative experience, where the perception of dense matter is transformed into an ethereal experience. The technical issues necessary for the functionality of the program are also considered, but the focus is on creating enchantment and silence, qualities that capture the essence of the jewelry and its ability to surprise and astonish.

The goal was to create a space that not only showcases the products, but also creates an immersive and memorable experience for customers. The design of the new Orit jewelry store achieves this by incorporating elements of beauty, light, and spirituality into the space, and creating a transformative experience for all who enter.