The main design concept of the project come from the surrounding. North of the site adjacent to a busy highway with traffic noise and air pollution. East of the site located an old car park building. The main entrance of the site is on the west. These factors and constraints influence the design process of the building. 

The building is rotated away from the high way to avoid noise and pollution while opening up toward the entrance. As a result, the building also avoids undesirable afternoon sun from the west.

Building circulation, elevators, stairs, and restrooms located on the east side of the building to block morning sunlight and sight of the old car park building. Solid walls on the west reduce solar heat gain. On the other hand, most of the windows are on the north and south.

To avoid facing the highway directly, building mass on the same level as a highway is tilted away creating the unique mass that responds to the context. The vertical zig-zag facade prevents the office area from direct sunlight. The angled facade then divide in vertical stripe and shift around to make building mass more dynamic. Another benefit of the zig-zag facade is that the overall form of the building becomes less massive. The rising vertical pattern also symbolizes the growth of the corporate.

Building enclosure and opening patterns also form zig-zag vertical lines to reflect the architectural language of building form while reducing solar heat gain.