Pedrali Light Frames

Pedrali Light Frames

Architect
Migliore + Servetto Architects
Location
Milan, Italy
Project Year
2015
Category
Exhibition Centres

Pavilions
Photo by Ottavio Tomasini

Pedrali Light Frames

Migliore + Servetto Architects as Architects

For the Pedrali stand “Light Frames”, Migliore + Servetto Architects have portrayed the new collection with signs of light. Ten luminous frames are the backdrop to the product families presented on various levels within environments defined as photographic sets. The backgrounds display light graphics and coloured geometric signs, outlining the characteristic and iconic scenes of the different products. The exposition volumes stand out against the perimetral walls, creating a dynamic and evocative landscape with diagonal surfaces and multiple inclinations. In front of each volume the “test areas”, where you can touch and try some samples of the products exhibited.

Project Credits
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