Archello Awards 2025: Open for Entries! Submit your best projects now.
Archello Awards 2025: Open for Entries!
Submit your best projects now.

The Red Apple

The Red Apple
Applied products
View all applied products

Rotterdam is becoming a world city. Many citizens of the world feel right at home on the banks of the river Maas. The controversial construction project The Red Apple, an initiative from Havensteder, symbolizes the international stature of the Netherlands’ only true metropolis. A 120 meter high scarlet tower epitomizes courageous and striking architecture. But also from inside the Red Apple is a special building. The high glass walls allow the person inside to enjoy a 24 hour continous performance by Rotterdam city. With views far across the river or face to face with the tip of the Euromast. The tower is within walking distance of all the good things the city can offer. The Red Apple. Room for the happy view.


Architecture


The location inspired the architects to create such a design. KCAP Architects and Jan des Bouvrie were asked to design the building. KCAP designed the exterior and Jan des Bouvrie the apartments. Both are special designers. The tower has a fiery red, wavy glass and aluminum facade interspersed with French balconies. The wave in the facade is never the same. Special. Transparent. Light. The higher the level, the more open the facade. Perpendicular to the tower is the header block. It looks as if this residential block of the tower is 'bent'. The top block has a magnificent atrium, that the residents can enjoy. Here they can enjoy most of the unique environment and views. The design seems fragile because of the different parts, while still a solid building that can accommodate 231 homes , 3,870 m2 of office space and 1,580 m2 of retail space.

Brand description
Designed to work for you Hunter Douglas Architectural is fluent in design. We work with a huge range of architects and contractors from around the world, translating aesthetic specifications onto projects that reflect both function and style. For over 60 years this collaborative approach has contributed to thousands of building projects across the globe. Our product range encompasses an array of innovative systems for interior and exterior window coverings, solar control, acoustic ceilings and walls and metal facades, all designed to enhance the interior and exterior appearance of a building. Performance is a key aspect of all Hunter Douglas Architectural products whether it is managing the light and heat in a building, controlling the acoustics within a given space or creating the form and function of a buildings exterior envelope. We are committed to developing products and systems that are sustainable by design. Environmentally sound materials are key to sustainable buildings. Our strategy is to pick materials that have good environmental properties to start with. Many of our products are made of aluminum produced in our own smelters. We’ve optimised our processes to use up to 99% of recycled content to produce the right alloy for our products. Our wood is FSC certified and we embrace the Cradle to Cradle principle in our product development. From concept to installation our technical support team will be with you all the way delivering high quality, precision engineered products on time and to your exact specification.
Products applied in Commercial , Cultural , Educational , +5
Share or Add Red Apple to your Collections