Creating spaces with different atmospheres where everyday creative and non-creative parts of Senor’s tasks are conducted, while simultaneously reflecting the agency’s character, was the basic concept of this project. Situated in an immense apartment of the well known Croatian architect Viktor Kovacic’s building, a set of spatial quirks bring a new life to this 19th century bourgeois apartment.
Throughout the day, various types of work, that require different types of spaces and atmospheres, alternate in the office. Types of work are defined by using opposed color themes: pink, white, blue and red. Inspired by Senor’s visual identity, the pink section is equipped with sofas and comfortable chairs for unbent creative meetings. It is filled by a great number of big plants that, besides having an esthetic impact, also purify the air in office creating a healthy working environment. Classic work at the computer is defined by white. The two parts are divided by an enfilade, transformed into an endless enfilade by situating two opposite mirrors at its ends.
The monochromatic blue room is the dedicated room for getting away from busy parts of the office: individual quiet work, meditation, skype calls or small meetings are held here (it also serves as extra storage space beneath the carpeting).
Instead of an ordinary presentation space, a small room of the apartment is transformed into a mini cinema – the Senor Miniplex Cinema – with classic cinema seating, curtains and carpet.