Swarovski Kristallwelten (Swarovski Crystal Worlds) was the first time opened in 1995 and since then the touristic destination has become one of Austria’s most popular attractions with an average of 600 000 visitors annually. On the occasion of the Tyrolean family-owned company’s 120 year anniversary this year, Snøhetta has been commissioned to take part in the expansion leading up to the grand re-opening of the Swarovski Kristallwelten on April 30.
Swarovski Crystal Worlds has put together a team of three architectural firms, including CAO PERROT, s_o_s architekten, and Snøhetta. “Snøhetta, CAO PERROT and s_o_s architekten have crafted a design and formal language of truly poetic tenor, which will mesmerize our visitors when it opens on April 30, 2015. The forces behind this international network of creative talents have engaged in a dialog with the uniqueness of this location. The rich abundance of facets that embody the Swarovski brand is reflected by the architecture of the new Swarovski Crystal Worlds“, says Carla Rumler, Cultural Director at Swarovski.
Snøhetta has contributed with three main elements to the expansion; a playtower and adjacent playground, a shop entrance, and a café and restaurant area.