The scope of the The Cosmopolitan of Las Vegas project was to reimagine the guestroom suites, creating and curating a new brand identity. The Cosmopolitan wanted to convey to its guests that staying at the hotel would be a truly one-of-a-kind, fully immersive luxury experience.The first phase of the project was completed in Winter 2017/18 with additional work completed more recently.
The concept was Virserius Studio’s take on The Cosmopolitan's slogan, "Just the Right Amount of Wrong" and what that could mean to different visitors. Las Vegas is a theatrical town, so for The Cosmopolitan, V/S kept that mystique and drama, keeping it tasteful and not ostentatious, introducing playful elements that straddle the fine line between too little and too much, pushing the envelope but only just so. The goal was to elevate the design and set The Cosmopolitan apart from all others on the Strip.
All the pieces in the rooms are custom made and incorporate bold concepts. The colors used are subtle and sexy; we used a lot of jewel tones to evoke a sense of luxury. The furniture is very sculptural and define the rooms. There is a canopy over the headboards for example, that has a custom drawn damask pattern by V/S and takes up the entire wall, creating a room within a room.
Art played a pivotal role in our concept; here the art sets the stage for the characters, or guests. Curated by Imaggo Productions, Virserius Studio’s recently launched art consultancy, each space embodies theater and fantasy, and invites guests to ponder what the right amount of “wrong” is, leaving it to their interpretation. The art pieces were created by employing several special techniques; for example, there is a photograph of a profile of a lovely woman that was brought to life using powder delicately printed on recycled corrugated craft paper creating a three-dimensional aspect to the art piece. Another piece incorporates blue velvet a nod to the classic 80s movie of the same name. It is a soft powder print charcoal drawing of a woman exercising with ribbon in a full and free expression of movement. Guests can follow the lines in an endless loop and imagine themselves similarly.
Material Used:
1. Art – Imaggo Production
2. Inlight - custom lighting
3. Wolf Gordon - custom wallcovering
4. Mandy Li - custom furniture
5.Shaw (shaw contract) - custom carpet
6. Munnwork - custom mirror
7. Fil doux - fabrics
8. Pkaufmann - fabrics
9. Valley forge - fabrics
