To create a store identity for a cupcake brand, Lukstudio thought one common ground between finishing a cupcake and an interior could be the idea of sculpting. Inspired by a bird drawing in the brand’s visualgraphics,Lukstudiodecided to give the little bird a dwelling tree, and the customers a comfortable “ under the shade” experience. Having chosen the tree form as the subject ofour sculptural experiment, theseprojectsdocument the negotiation between the idea, the pragmatic retail requirements and the site specific constraints. L’Avenue Given a big column in the middle of the 53 sqmbasement booth, Lukstudio transforms the spatial obstacle into a sculptural opportunity: ahuge tree trunk extends from the ground and expands intoa sinuous foliage inspired by the cupcake icing. Peepholes perforate the tree trunk, givingthe impression of traces left by woodpeckers. They invoke childlike curiosity in passer-bys,inviting them to peek inside for some hidden treasure. The bespoketablecollection“Twiggy” mimics the rustic idea of using light tree branches to support a timber top for use. “Twigs” branch out at the end of the legs to become corner hooks for bags. The square and quadrant shapes allow flexible grouping under the tree. K11 Art Mall At K11, a new mall concept renowned for integrating art and commerce, the “tree” idea moulds intoanother form in the 14sqm small booth. Resembling elongated willow treebranches, wooden cylinders are suspended from the ceiling in different densities and lengths, forming a foliage like sculpture above the retail display.Sitting on the white counter, these wooden cylinders become display plinthsfor the brand’s signature desserts.