BRAND
The Working Capitol is a community of knowledge workers who operate at the intersection of creativity, technology, and business. Using Euclidean theory which allows for infinite outcomes and guided by the 5 postulates — the resulting different logo permutations reflect The Working Capitol’s commitment to creating:
- Beautiful Spaces
- Contemporary Lifestyle
- A Community Support System
and the shapes radiate and expand into an intricate and infinite sphere of influence. Clean, assertive typography, reminiscent of scientific journals that hail back to the intelligent minds at Building 20 is tempered with dynamic geometry that alludes to the ever-changing space. The overall look is a reflection of the continuous stream of intellect, creativity and passion embraced by the minds behind The working capitol — A space that strikes a good balance between meaningful business negotiations, upward learning through events and talks, but also casual enough to have social events and meetings.
SPACE
As an extension of Euclid’s theory that governs its many outcomes, the way finding and signage system utilizes an anamorphic approach— its outlook varies at every vantage point. The Working Capitol’s interiors is largely centered upon an interplay of materials and this principle influenced the choice of signage materials; often more than one material on a single surface. A business that is grounded in well-designed spaces for collaboration and great ideas, copy used for the way finding system is concise and tongue-in-cheek for a lively and stimulating environment.
