Tierra Garat

Tierra Garat

Architect
Esrawe Studio
Location
Mexico City, CDMX, Mexico
Project Year
2017
Category
Restaurants
Jaime Navarro

Tierra Garat

Esrawe Studio as Interior and Furniture Project

Café Garat has a solid history in the life of Mexicans as the first gourmet coffee available in supermarkets. Reinventing itself as TIERRA·GARAT®, the brand now introduces an authentic, forthright and contemporary Mexican concept.


The overall idea takes us on a multi-sensory journey to alluring coffee farms, to the source of a wonderful experience, and brings us back to the roots of earth, disclosing the untold story of Mexican coffee.


TIERRA·GARAT® evokes the magic and its origin, the coffee field and farms that transport us to a natural, honest, simple and sophisticated Mexico; forged out of textures, the aroma of leather and earth, iron and knits of a “Coffee Brown” monochromatic Mexico. The materials, lighting, furnishings, tableware and accessories stem from a vernacular language that calls to mind a simple, but sophisticated, comfortable, yet warm expression; encompassed by a contemporary and holistic concept, authentic and unparalleled. The textures taken from embroidered leather, embossed hide, knits, and the earth comprise a language that allows the integration of elements in distinct applications, imprinting a particular personality in the brand. 


Project Team:

Concept and Experience: Esrawe + Cadena / 2016

Creative Direction: Ignacio Cadena and Héctor Esrawe

Interior and Furniture Project: Esrawe Studio

Branding: Cadena + Asociados Concept Design


Design Team:

Esrawe Studio: Javier García-Rivera, María Santibañez, Mariana Fernández, Cadena + Asoc.

Concept Design: Nora Cavazos, Ricardo Bideau

Executive Project: Javier García-Rivera, Pedro Paredes

Construction Supervision: Javier García-Rivera, Pedro Paredes

Builder: Diycsa

Lighting: Luz en Arquitectura


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