TOGG Yedimavi İstanbul

• Interior Architects

The TOGG brand's experience center, designed to revolutionize Turkey's domestic electric vehicle sector, is set to meet its users in Istanbul. This center brings together three different concepts: a brand store, service, and vehicle delivery, providing customers with a unique experience. In line with the requirements of the digital age, the TOGG Experience Center will utilize smart device technology at the highest level and will be located in one of Istanbul's busiest and most popular areas. This center is designed not just as a car dealership or service point, but as a living space.

The Experience Center will be adorned with architectural details that reflect the modern and innovative vision of the TOGG brand, offering visitors an unforgettable welcome. The interior layout will be designed to meet various needs such as service and delivery, ensuring that each user has a distinct and unique experience. The TOGG Experience Center will become a symbol that strengthens the brand's and Turkey's pioneering position in the electric vehicle sector. This center will not only be a car sales point but also a leader in technology, innovation, and user experience.

https://archello.com/story/144919/attachments/photos-videos/6 — Caption

TOGG's first meeting point in Istanbul is a structure that stands out for its functionality while also possessing aesthetic appeal. Outdoor services include customer parking, electric vehicle charging stations, and test drive areas. The interior is equipped with comfortable lounge areas, vehicle display platforms, café corners, and special zones designated for one-on-one meetings with customers. Every detail is designed in harmony with TOGG's corporate identity and mission. This project will serve as a source of inspiration for future facilities and will set the standards for TOGG.

Located in a central area of Istanbul, this building aims to best reflect the brand's innovative spirit and customer-focused approach. The innovative architectural concept that TOGG brings to vehicle experience combines each function with a unique solution proposal. This concept includes interactive experience areas while also aligning the spaces allocated for staff and facility management with TOGG's overall concept.

This setup is supported by main spatial arrangements and circulation areas shaped by the placement of experience-focused smart devices. The exterior design integrates elements of corporate facade design with the existing facade, resulting in a striking and contemporary design that differs from other locations. It also serves as a pioneer by being the first experience center in Istanbul. The interior features vehicle platforms supported by custom-made LED screens, placing technology and mobility concepts at the center of the design.

https://archello.com/story/144919/attachments/photos-videos/3 — Caption

The transparent facade of the vehicle delivery, service, and brand store areas offers a perceptible approach to customers from both the interior and exterior. In line with a concept that focuses on flexibility, dynamism, and user experience, design approaches will be implemented to encompass all spaces. Every detail, from the materials used and furniture to the technological infrastructure and design language, will be standardized as an integral part of the corporate identity.

The TOGG Experience Center, set to be established in Istanbul, will be a significant structure where the local automotive brand TOGG will provide a physical touchpoint with users. This special center aims to offer an environment where users can closely experience TOGG vehicles and discover the brand's unique features.

Users will have the opportunity to examine the vehicles in detail within the experience center, where all technological features are integrated, presenting a unique concept that combines the brand's distinctive identity with sustainability principles.

Alongside the TOGG Yedi Mavi project, customer interactions such as vehicle delivery, maintenance, and test drives will provide an exclusive experience for users and employees in this innovative concept for the first time in Istanbul.