Archello Awards 2026 · Enter your projects before 30 September 2026
Archello Awards 2026 · Enter your projects before 30 September 2026
Virtual & Real
Yang Design

Virtual & Real

Designer JAMY YANG and the world-famous bathroom appliances. brand Roca presented a theme exhibition called "Virtual&Real". Jamy  takes the daily life scenes we take for granted, such as furniture, electrical appliances, lamps and utensils, all wrapped in pure white elastic fabric, which serves as a metaphor for the virtual interconnected world and blends with the real life scenes.

 

The visual effect of this exhibition, which is pure and full of tension, also brings the audience to think: the development of Internet and artificial intelligence makes people's work and life into a virtual world gradually in the era of digital civilization. Meanwhile, people are increasingly craving for high-quality authentic experiences. The artificiality, the efficiency and the precision of the virtual world are in some kind of relationship with the nature, emotion and freehand brushwork of the real world. Are they opposite or integrated?

 

JAMY YANG hopes to use design methods to make the boundaries of the two obscure and merge, that is, More Virtual More Realistic.

 

Material Used :
1. Wood composite panel - Floor covering
2. Adhesive paper - Wall, top facing
3. White stretch fabric - overall surface coating

 

Software Used :
AutoCAD, SketchUp

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