Westfield Old Orchard Mall is an open-air upscale shopping center in Skokie, Illinois. It is the third largest mall by total square footage in Illinois. Due to its open-air nature, retail in the promenade areas is notpractical during most times of the year. To increase revenue and create a statement structure that will attract retailers and consumers alike, a 1,300 square foot Glass Cube is provided. This space will be available for retailers to lease the space during peak times and times of new product launches. The Glass Cube will also host informal gatherings and will be the backdrop for the summer concert series.
The location of the Glass Cube is at the intersection of three main promenades. This influences three different types of facades. As consumers approach from the north, the full height pivot glass doors filter people in. As consumers pass by the 20’-0” high display windows they are drawn in by the products on display. The south end of the Glass Cube is highlighted by full height glass accordion doors that completely open up to the long promenade to the south. This is where the Glass Cube Park is located and acts as an extension of the Glass Cube. The Glass Cube will be a statement building at Westfield Old Orchard and draw new consumers and retailers into an exciting shopping experience.