Four years after designing their first-ever flagship store in Shanghai, Neri&Hu once again collaborates with Jisifang to create a duo of shops located in the Panlong Tiandi development. The two adjacent spaces, one for Jisifang Boutique and the other for its sister brand Woven Moonlight, are each unique, yet share a common dialogue. Jisifang Boutique contains a wooden house within it, while Woven Moonlight is a concrete dwelling, each is tailored to their distinct brand identities and varying spatial requirements.
The design concept for the Jisifang Boutique is inspired by Laugier’s "Primitive Hut," said to be the fundamental prototype of all architecture. Stripped of decoration and style, the primitive hut establishes a relationship between humans and the natural world, providing both shelter and a connection to nature. This aligns with the brand’s ethos of linen material as the literal thread between daily life and nature. The inserted wooden structure forms a spiritual space to dwell and inhabit but also serves as a very functional element for displaying products. White oak retains its natural grain and color, paired with handmade ceramic tiles on the floor, together these warm materials complement the textures of the linen products. The sloping roof above utilizes the full height of the space, for people to enjoy this spacious sanctuary, while the filtered light and framed views on the façade provide a gentle connection to the bustling retail street outside.
Team:
Client: Jisifang
Partners-in-charge: Lyndon Neri, Rossana Hu
Associate-in-charge: Siyu Chen
Design team (by alphabet): Greg Wu, Jinghan Li, Nicolas Fardet, Shuan Wu, Yinan Zhu
Interior design: Neri&Hu Design and Research Office
FF&E design and procurement: Design Republic
Lighting Consultant: DLX Lighting Design
Contractor (GC): Nantong Huaqiang Construction
Photographer: Pedro Pegenaute
