Axor Bouroullec – the next choice will be made in the bathroom An open system enables true freedom of choice
Classic bathrooms know best. We are sure you can picture the hollow in standard wash basins. That is where the soap belongs, the wash basin tells us, and nothing else will fit. The mixer is attached to the rear rim, right in the centre of the basin. After all, that is what the rim is for. A narrow bracket above the wash basin is for storing toothpaste, toothbrushes and nothing more. Showers come with a typical wire basket in which only shower gel and shampoo will fit.
Axor Bouroullec – open for individual choices The designers Ronan and Erwan Bouroullec have now combated this dictatorship in bathrooms. “We trust in people’s creativity; in their ability to optimally shape rooms in line with their needs and desires rather than just to be given a fixed design”, explained Erwan Bouroullec. The two brothers worked with Axor, the Hansgrohe AG designer brand, to develop an open system: the Axor Bouroullec bathroom collection lets users choose which of the around 80 elements they want to combine and which of the spacious shelves, which are either integrated into the wash basin or separately available, they want to use to do this. For example, to place the mixer on if that is an expedient and desirable solution for them.
Shelving as a key functional and design element With Axor Bouroullec, the bathroom owner has the choice. The shelves offer sufficient space and, thanks to their understated design, are so universally usable that they can act as accessory holders or surfaces for positioning the water inlet and control units. Some shelves even act as both: a storage space and a mixer from which water flows. The shelves are a key part of the collection: they free the mixer from its standard position at the centre, back of the wash basin and allow users to position mixers however and wherever they want and like. Axor Bouroullec gives us the freedom to choose: “Feel Free to Compose”!
The freedom to discover the best individual solution The freedom to choose also applies to the control units: whether rotary handles or levers, mixer handles can be positioned wherever they are most functional and desirable for the bathroom user. This includes on the various shelves but also in front of the wash basin where they are easier to reach for children, for example. The operation units and water outlet can also be separated – creating more flexibility at the wash basin. Anyone can discover what their individual ideal of functionality, appearance and water experience looks like and turn their dreams into reality with Axor Bouroullec. The dictatorship of bathroom objects is a thing of the past. From now on, true freedom to choose will exist in bathrooms.
