Behr Paint Company is debuting the BEHR® BioNature Collection, a nature-based paint color palette informed by biophilic design concepts—bridging outdoor and indoor elements and bringing a sense of harmony and wellbeing to any built environment. The collection will be unveiled to designers and industry professionals atNeoCon, one of the largest interior design conferences in the U.S., held in Chicago June 12 to June 14.
“We recognize the restorative effects of connecting commercial spaceswhere we work, eat, play, learn and more with the natural world,”said Erika Woelfel, Vice President of Color & Creative Services at Behr. “TheBioNature Collection offers designers and paint professionalsintentional colors that embrace the relationship between indoor and outdoor environments and elevate the human experience for optimal wellbeing and productivity.”
Commercial designers carry the critical responsibility of creating spaces that impact daily lives and are more focused than ever on blending indoor and outdoor spaces. As the built environment evolves andthe need for inventivespaces for workplace, healthcare, multifamily and hospitality settingsgrow,research shows that people are spendingmuch of their time indoors.In fact, Americans spend 90%[1] of their lives indoors, according to the Environmental Protection Agency. These findings were the inspiration behind the BEHR® BioNature Collection, whichincludes a palette of five color themes thatprovide the vision for connecting distinctive moodswith colors that reflect elements from the natural world.
- Restorative White: From the snow on the ground to the clouds in the sky, whites bring to life a feeling of serenity. Warm or cool, each hue provides peace in every space.
- Refreshing Botanics: Forest escapes and immersive nature experiences are at the heart and soul of wellness. Bold greens are invigorating and restorative while deep shadowy tones feel grounded and nurturing.
- Coastal Melody: The coast is a place where land meets the water, inviting you to enjoy the view at the edge of the world’s oceans, lakes, and streams. Effortless blues reflect the scenery in fleeting and fluid colors, capturing every mood from stormy to serene, brilliant to nuanced.
- Soothing Skies:The skies above inspire with an ever-changing shift in light, shape, and color. Fresh air and warm sun sustain all life on earth. Like a summer sunrise, easy-going pastels range from soft apricot and gentle yellow to blush pink and meditative lilac.
- Connected Earth: Inclusive of desert sands, mountain stones and clays which evoke stability and versatility, grounding organic tones represent a deep connection to the earth.
The interactive booth at NeoCon featuring the BEHR® BioNature Collection will be located on the 7th Floor at #7-4078.
