55 Brighton, a mixed-use commercial project located in the Allston, marks the completion of Packard Crossing, a multi-phase residential development from the Hamilton Company which provides new-build housing options in a densely populated area of the city. Completed in the spring of 2023, this project transforms a once-underutilized site that previously housed an Auto Zone and parking lots into a vibrant and sustainable addition to the community. Spanning nearly 100,000 square feet of finished space, with an additional 70,000 square feet allocated to structured parking, 55 Brighton seamlessly integrates with the surrounding context while addressing the community’s needs.
The project’s architectural concept embraces the reinterpretation of the rhythms and scale of the surrounding block while paying homage to the area's automotive heritage. The façade, with its distinctive fanned design, draws nostalgic inspiration from the winged tails of iconic 1950s automobiles, prompted by the adjacent historic Packard manufacturing facility. The brick detailing, meticulously designed to tie into the fabric of the neighborhood, adds a touch of warmth and familiarity while metal paneling on the top floor creates a dynamic visual contrast to further enhance the depth and character of the building's exterior. The façade design provides different visual experiences depending on the direction of approach along Brighton Avenue.
From the project's inception in 2015, the design team aimed to create a through-block connection, linking 55 Brighton with 83 Gardner, the initial phase of the development (completed by Hacin in 2020).Working in collaboration with Ground, Inc., the team created a pedestrian link through the block that promotes walk ability and enhances the area's overall connectivity. By reinforcing the primary street edge with active retail, 55 Brighton contributes to the neighborhood’s bustling environment; the inclusion of 78 rental units contributes much-needed housing, particularly for the area’s large population of college students.
The Packard Crossing complex embraces sustainable design strategies and materials such as low-flow fixtures, solar panels, and ground water recharge, and 55 Brighton has targeted LEED Gold certification. The project's commitment to sustainability is further emphasized by the inclusion of newly planted trees, leaving the site with far more green space than previously existed. By replacing surface lots with 175 covered spaces, the project addresses the parking needs of the community and offers a visually appealing solution to the needs of future development opportunities.
Mirroring the architectural concept, the interior design of 55 Brighton was also carefully crafted to reflect vibrant streetscape patterns and automotive shapes and forms. The team selected materials and finishes that embody the project's goals and create a harmonious blend of functionality and aesthetics. The inclusion of Packard-inspired details honors the area's history and adds a unique touch to the living areas, grounding the space with its specific context and past.
Team:
Architect: Hacin
Photography: Bruce T Martin Photography
