The BVLGARI pavilion is a temporary installation commissioned by the luxury jewellery brand for Abu Dhabi Art 2012. The project was conceived as an exclusive and private venue and was required to be both representative of the firm’s style and its creative ideologies, whilst being emblematic of a “modern mythology”.
The design of the pavilion aimed to be both reminiscent of BVLGARI’s Italian heritage whilst being representative of its own fabrication and structure. A design based upon the packing of acrylic tubes was devised. Although they have a diverse range of uses they are rarely used as principal architectural elements.
By packing them close together not only do they begin to form mass but also provide structural rigidity. Much like the rough gemstone the concept was to slice and cut, smooth and polish the form to result in new spaces and environmental conditions, to reinvent the material as something extraordinary and unique.
