The guiding theme of the 2025 edition,
“Beyond Time”, has been interpreted in terms of design as an invitation to go beyond
the chronological dimension to enter a narrative, aesthetic and emotional time. The absolute protagonists of the space: the jewel-watches of the Octo and Serpenti collections.
The design is inspired by Rome, the cultural root of the brand, and reinterprets its elegance through the use of iconic materials such as travertine and fine marbles. The installation is divided into two functional macro-areas: the selling area, the beating heart of the exhibition experience, and the back of house, which houses offices, PR rooms, reserved areas and technical spaces.
