The story of Alice in Wonderland, written by a Victorian English mathematician and logicalist, begins with a young Alice who was expecting something special in her boring daily life.
On a drowsy spring afternoon, Alice, who was sitting on the bank of the river with her sister, accidentally encounters a white rabbit. The rabbit, who travels around the field, carries a watch and talks. Soon, following the quaint and curious rabbit, Alice goes on a fantastic adventure to Wonderland_Alice In Wonderland. Why did she follow a time-driven rabbit from a peaceful routine?
"Follow the white rabbit. Follow the white rabbit"
It is the code in the beginning of the movie "The Matrix."
For some reason, the name of the rabbit in the fairy tale that leads Alice throughout the story while running around looking at the watch and talking to herself is "March rabbit." The "March Rabbit" she met in reality must have been looking for new grasses in the field with its curled body stretched out in the spring breeze. Contrasting with the greenery of the field, this white rabbit is a curiosity-inducing device that unintentionally leads Alice's imagination to a new world of adventure, and a conversion device that deviates from the environmental category from everyday life to unfamiliar landscapes, sometimes with multiple_multiplicity that draws stories as a background in illustrations of a new world.
Located in a busy back alley in Cheongdam-dong, Seoul, the building looks like a white rabbit in March crouching as if waiting for spring in a crowded back corner of the city. Today, neighborhood living facilities, which are classified as facilities that can give convenience to residents' lives adjacent to residential areas, are the main stage of our lives that are common in type 2 and 3 general residential areas to match their purpose. Located on the border between a busy street and a quiet residential area, the facility has become an unfamiliar landscape on its own to respond to the surrounding sensitive environment while generating continuous changes in programs such as offices, retail stores, cafes, and residences, and breathe new life into the street.
This small architecture is not a fixed function of a neighborhood living facility, but rather a multi-character_Multi-character that organizes various stories of daily life in the city like a white rabbit in March.
character 01. White Curiosity Induction
White volume, unintended curiosity triggers
Cities today provide everything modern people need. The obsession with a rich environment, overflowing information, and service culture has reached an era of over-satisfaction. All modern people who want to break away from stereotypical patterns dream of freedom and liberation in an excessively rich culture. Alice's adventure has no guide to famous destinations, no restaurant with perfect service. However, March Rabbit, a pure white March rabbit sniffing through a green field, only leads her on an adventure. This irrational adventure that takes away values that have been seen for granted creates a new sense of fresh pleasure.
In the project, the over-decorated exterior covered with various materials and colors, such as bricks, marble and wood, which were common in cities, was removed, and an unfamiliar landscape was created. Located in Cheongdam-dong, this white building provides an unfamiliar landscape in the form of tactile pure white with the material's visual properties eliminated, arousing viewers' curiosity and naturally attracting passers-by to the alley inside the residential area.
character 02. Paradox Space & Elastic Structure
Structures with space and variable elasticity of divisiveness to depth (deep)
Alice, who becomes small enough to be swept away by tears, and Alice, who swells up to fill the house.
“..It depends on where you want to go..."
It seems as if a psychoanalytic interpretation of the three-dimensional space of depth, height, and surface is attempted in a strange country led by a Rabbit. Alice experiences a strange world from falling endlessly into a narrow rabbit hole. The story of the "deep" element shown in the world beyond the rabbit hole where she fell endlessly, the "height" dimension that makes it grow or decrease on a high mushroom, and the beautiful garden filled with dazzling gardens and fountains suddenly appear when she opens the small door behind the curtain with a golden key. These divisive series of spaces at different dimensions hide various meanings of paradoxes_paradoxe, contre-sens that affirm both directions at the same time in the play of meaning and meaninglessness, and the entanglement of chaos and cosmos. Of course, the creation_devenir fou, which never stops in both directions, has no present, only the simultaneity of the past and the future.
Neighborhood living facilities require a flat configuration that responds flexibly to program needs.
This is because the program continues to change by new users after a certain rental period. To this end, public departments such as elevators, stairs, and toilets are minimized to fulfill necessary functions, and the rental area is maximized to enable sufficient program operation. If you look at the core, it seems that the well-made rental space is vertically stacked one by one, but if you look at the entire volume of the building, the fragmented spaces are combined. It disables the boundaries of physical space and enables flexible program operation through a shift of perspective. This is not just an external combination, but it is planned to convert the spare space on the rear of the building into a core when two or more floors are rented together. The building's elasticity, which can go beyond the boundaries of the floor, gives room for potential change.
character 03. Breakaway Paysage
deviant scenery
One of the marketing strategies, the Deviation Brand_Breakaway Brand, is a way to define and release a product in a category different from what you know about a predictable product, and make a new look at a familiar product. The deviant brand's method is that Swatch made the product called "Watch" more discussed in other categories of fashion rather than the watch section dealing with the same product group.
The series of products_category deviation makes people who want to get out of their daily lives have new value even if they are the same product. The March Rabbit allowed Alice to dream of a strange country in her daily life.
When architecture becomes a device that can bring out accidental events rather than a fixed space that only contains routine repetitive programs, architecture will have new value as a device that actively multiplies stories rather than material containers of daily life.
It created a space with different views on each floor in the neighborhood living facility building, where only what was seen and what was not. Through the window, the landscape of the apartment across the street will be made into my garden, and by finding the sky through the dense cracks of the building, residents will be able to create new values through their own deviant landscapes that exist in daily life but have not been seen.
