A elite brand of jewellery in India wanted to add up one more showroom in its chain in Ahmedabad a city of Gujarat State. SJA team was assigned to design this showroom, A square compact site with a column in the center ( taken as a positive feature by the design team) was what we started with. The services are placed at the backside giving maximum space for the sales area in front. The sales are being the important area of the showroom needs to be treated in the best of circulation and lighting, this area houses the wall displays and sales counters. The shop front is open from both the sides and is giving a plush look to the old building in which it is housed.