In front of the Cathedral.
The company Cafés Salzillo, for their participation in “Coffee and Literature Week”, asked us to build a stand that could be easily and quickly assembled, as it was only going to be used for 4 days at the most. Its purpose was, above all, to promote the company’s special coffee called baroque.
The tridimensional frontage constructed with the word “café”, lent a certain intimacy to the reading area, and was situated opposite the imposing baroque façade of the Murcia’s cathedral, designed by Jaime Bort, and on the other side, a coffee machine was installed for demonstrations, together with a small retail outlet. The stand can be easily dismounted and re-assembled for similar exhibitions.
The word “literatura”, was built with separate letters that were used as tables for client’s use when savoring a coffee. Thus, the space worked both as a showcase and as a place to relax.
Depending on the event, the stand can be easily transformed to suit the occasion.