Keeping Score Opting in 2009 to relocate the College Football Hall of Fame from South Bend, Indiana, Atlanta Hall Management, the operator of the Hall of Fame found their home in the heart of downtown Atlanta. Their offices, located in the Georgia World Congress Center presented an interesting opportunity to play with proportion and scale. With a very tall volume of space and a desire to keep the existing architecture, the design was conceived with strong linear moves contrasted with tall large scale graphics.

Derived from all things collegiate, the goal was to create a nostalgic and inspiring space. So as to not emphasize a particular team, a black and white color palette was created with accents of rustic wood. Large scale custom archival graphics in combination with the tall light filled volume of space help give this space a dramatic and impactful first impression.