The project has been based on 3 essential points to develop the initial concept.
THE ARCHITECTURE
The facade with its rhythmic openings, which remind us of Etienne-Jules Marey chronophotography and the flashing scenes of a silent movie.
THE BRAND
DLG is the digital partner of forward-thinking luxury brands. With offices in Geneva and Shanghai, DLG blends luxury know-how, industry insights, and digital expertise to provide results-driven digital marketing strategies and services. DLG is between two worlds, two faraway cities: Shanghai, urban jungle, exuberant, explosive and futuristic. Geneva, breeding ground, luxury, culture and know how
LUXURY
“Poetry cannot be rushed.
Leave this to the mainstream fast-moving brands”.
Luxury owns this.
The Changing Language of Luxury: Experience, Education, and Poetry”
By Charlotte Parks-Taylor
CONCEPT
It’s all about desire.
Desire is what makes luxury so attractive, beyond its own appearance.
Between dream and reality, DLG reveals a timeless and elegant interior, that is the future of marketing. A poetic world filled with desire, a perfect balance between style & exuberance, making an attractive space for the employees and millennials generation, the clients, where the experience is worth more than the artefact.
Using the space following the façade’s rhythm like a sequence came naturally. The office space becomes a journey, featuring a series of spaces you would like to live and experience.One sequence, one use. The space allows a flexible way of working, it offers a wide range of areas to choose from depending on your state of mind, your mood or your practical needs.
The volumes encourage communication, exchange teamwork, but are also favourable for concentration and relaxation.Each sequence becomes the representation of a vision, a dream, an ideal workspace for each moment and every need DLG has. A place to live and share, a creative business environment that inspires calm and plenitude, art, design, reflexion and creativity, where the future of the marketing is leading to.
Geneva evokes nature, mountain, felt fabrics and cold tones of blue, black and grey. Pure and straight lines, massive wood. Shanghai urban jungle, inspires interwoven and translucent fabrics, intense and warm shades from mustard to terracotta.
Between tradition and modernity, DLG creative space takes a new twist on tradition by using modern furniture and minimal lines collaborating with craftsmen, a perfect balance between sobriety and sophistication. Bloomint chose a light grey floor for common spaces and dark blue and grey rug for private spaces. DLG new creative space becomes a relaxing office where time stops in a cosy and authentic atmosphere.
