Stefano Boeri Interiors signs "The Italian Design Futures Capsule": the new Made in Italy exhibition concept for FIND - Design Fair Asia
A circular layout in which the exhibition spaces are developed around a symbolic 'square' that hosts talks, masterclasses and events, creating a large archive of Italian creativity and excellence.
Following the success of the innovative format of the "supersalone," the special event of the Salone del Mobile.Milano that in 2021 marked the return of the international furniture fair after the stop imposed by the pandemic, the multidisciplinary studio Stefano Boeri Interiors, founded by architect Stefano Boeri with architect Giorgio Donà, has been called upon to conceive a new exhibition format, this time in Asia within FIND (Furniture, Interiors and Design) - Design Fair Asia on the occasion of the ongoing Singapore Design Week.
FIND - Design Fair Asia is the Asian benchmark event for the furniture, interiors and design industry, organized by Fiera Milano in joint venture with dmg events, which attracts architects, interior designers, retailers, experts and design enthusiasts from all over Asia who wish to meet creative experiences from all over the world in a moment of exchange between East and West.
Fiera Milano chose to entrust Stefano Boeri Interiors to develop the creative concept and design of the area dedicated to the Made in Italy called "The Italian Design Futures Capsule", which has also been realized thanks to the support of the Italian government through the Italian Embassy in Singapore, the Ministry of Foreign Affairs and the Italian Trade & Investment Agency (ICE).
The exhibition set-up conceived by Stefano Boeri Interiors for "The Italian Design Futures Capsule" is characterized by a concentric layout designed to replace the typical grid layout, which aims to encourage a dynamic and free flow within the pavilion, allowing entry from any side and thus ensuring equal visibility to all exhibitors. The space is developed around a symbolic 'square' that represents a meeting place dedicated to the exchange and sharing of visions and projects, the beating heart of the entire layout towards which visitors naturally flow to attend the masterclasses held in partnership with the magazine INTERNI - directed by Gilda Bojardi - or to visit the exhibition organized by ADI (Association for Industrial Design) dedicated to the Compasso d'Oro with a reflection around the theme of "responsible sustainable development."
Within "The Italian Design Futures Capsule," the companies' exhibition spaces also take on a new identity and definition: no longer closed on 4/6 sides as in the traditional setting, but open, they are presented as a succession of small stages in which each company has the opportunity to display its products either on vertical walls, shared (for graphics and communication of the companies) among the exhibitors, or on horizontal surfaces, both modular. This arrangement creates a different experience, giving visitors the impression of wandering inside a large archive of Italian creativity and excellence.
"In working for FIND, we wanted to give continuity in Asia to the research work started last year in Milan with the special event of the supersalone. Thanks to The Italian Design Futures Capsule, we have pursued the experimentation of new exhibition concepts, capable of representing the Italian spirit in the world in a simple and functional way, letting the creations on display always play the starring role" says arch. Stefano Boeri, co-founder of Stefano Boeri Interiors.
"The layout we designed for The Italian Design Futures Capsule wants to put the user at the center of the exhibition system, which is why we designed a space that is able to leave the visitor free to move around, having the opportunity to open up to new and increasingly direct experiences and interactions with companies, products and novelties of the Made in Italy." declares arch. Giorgio Donà, co-founder and director of Stefano Boeri Interiors.
