A traveling hotel, capable of settling upon any natural site, be it at the foot of the slopes, by the beach oron location for a sporting event or a festival. Introduced in 2017, the Flying Nest, a nomadic concept hotel designed by Ora ïto for Accor, has been revolutionizing the codes of the hotel industry: the hotel now comes to you.
A nomadic accommodation made from containers adorned with wood, arranged into cozy rooms boastinglarge windows and a private terraces. This hotel deliversthe high standards of premium comfort within a recycled transport module. Flying Nest lands in the middle of nature to offer breathtaking views. A shared restaurant room greets the guests for breakfast in the morning, then allthat is left to do is put on skis, a swimsuit or a tuxedo depending on the ephemeral destination where the Flying Nest has chosen to land.
After Clairefontaine, Avoriaz, the Rencontres Internationales de la Photographie in Arles, the 24 heures du Mans or the Bordeaux Architecture Biennale, Flying Nestis now waiting for the end of the lockdown before a place to nest.
In 1997, Ora ïto hijacked the Vuitton and Apple brands by creating virtual products. Garnering attention, these immediately became icons of the digital revolution. As a design phenomenon incorporated into pop culture, the multi-acclaimed success of his aluminium Heineken bottle sparked his future collaborations with other partners at the height of luxury goods and industry. Firms such as Cassina, Bouygues, Cappellini, Alstom, Laguiole, Citroën, Zanotta and Accor all seek his mark for their brand, a recognisable label of modernity.
The multidisciplinary Ora ïto studio decodes the DNA of our times, imagining changes to come, revisiting mobility, objects, hotels, furniture and restaurants with a relentless methodology for which he invents a neologism: simplexity; the fluid vocabulary of the digital age.
In 2013, he created and opened MAMO, an art centre on the roof terrace of Le Corbusier’s Cité Radieuse in Marseille, where renowned contemporary artists ranging from Xavier Veilhanto Dan Graham are exhibited. In 2017, he began a series of collaborations with Daniel Buren with whom he has conceived hotels, cinemas and public art projects. Most recently, Ora ïto has signed a tram way in Nice and the new Marseilles metro for Alstom, a sailing yacht with Perini Navi, a nomad and ephemeral Accor Hotel as well a high-end electric bicycle named Angell.
