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Archello Awards 2026 · Enter your projects before 30 September 2026

GEDEBE SHOWROOM MILANO

GEDEBE SHOWROOM MILANO
Helenio Barbetta

MOITIÉ STUDIO signs the presentation setup for the new collection of shoes and bags by Gedebe in the spaces of the Massimo Bonini Showroom in Milan.

 

photo_credit MOITIÉ STUDIO
MOITIÉ STUDIO

For the presentation to buyers and customers of the new Gedebe collection, Moitié Studio stages a dynamic and elegant exhibition in the spaces of the Massimo Bonini Showroom. Blocks of cement of different heights and proportions, arranged almost as if to recreate an amphitheater, are at the heart of the setup, with the aim of enhancing the precious, unique creations conceived by Giuseppe Della Badia, creative director, and founder of the brand.

photo_credit MOITIÉ STUDIO
MOITIÉ STUDIO

The exhibition surfaces welcome, seemingly randomly, mirrored slabs, silver, and gold, with cuts in curved and sinuous shapes. "Even through this choice, in agreement with the designer and his vision, we wanted to tell a new story of femininity, opening up to different interpretations, as one moves within the space, revealing details and craftsmanship of the displayed accessories," comment Giorgia Rossi and Francesco Gennaro, the souls of MOITIÉ STUDIO.

photo_credit MOITIÉ STUDIO
MOITIÉ STUDIO

The duo of interior designers has opted for warm white tones, used for the display volumes and the soft carpet, with the intention of balancing the richness of the main floor salon of Palazzo Borromeo d'Adda and placing the new collection of the Roman brand at the center of the narrative.

"We are very pleased with this first collaboration with Gedebe and Giuseppe," Giorgia Rossi and Francesco Gennaro continue, “and glad we have created a setup that, through a few well-calibrated gestures, gives character to the interior intervention, keeping the collection as the protagonist."

photo_credit MOITIÉ STUDIO
MOITIÉ STUDIO

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