Human Generated Power Lights-up RAW ENERGY Event June 26
Installation by RAW ignites dialogue about the transformation of cities
Immersed in the core of Toronto’s skyscraper grid, architecture firm RAW pushes boundaries through the roof of a downtown parkade to create RAW ENERGY - a people powered installation and industry event. Each year RAW attracts hundreds from the often hard to ‘wow’ design and architecture community, to a provocative event geared to stimulate the senses.
In 2013 RAW ENERGY transforms a parking garage into a playground, bringing together the latest in people powered technology to celebrate the notion that human ideas and power are behind the transformation of cities.“While cranes and machinery seemingly build our urban landscapes,we wanted to remind guests the role people have increasing the ideas that shape our future environments,” says Roland Rom Colthoff, Director of RAW.
Harnessing human power, a custom designed life-sized hamster wheel propelled by elite athletes will power up the sounds of celebrity Alex Merrell, the official DJ for Taio Cruz and an international favourite of many high-profile global brands from W Hotels to Dior.
Bicycle generators provided by ASE Power from Arizona and the University of Toronto’s Human Power Vehicle Design Teamwilldischarge electricity back into the grid. Powered by teams of triathletes, MonkeyLectric will animate bike wheels with a graphic light show and a vivid display provided by Eurolite will light up Toronto’s downtown skyline.
RAW ENERGY adds to the continuous stream of playful pop-up design destinations curated for RAW’s annual industry parties. Memorable RAW party experiences include the smell of fresh bread rising in Toronto’s oldest working bread factory, live wrestling matches, and last year’s comic strip playground on Ossington that provided a life-sized graphic commentary on the creative process behind Toronto’s shifting landscape.
Like RAW’s projects, each RAW party installation evolves from an analysis of the venue’s site and context. “Toronto is currently the number one skyscraper city in North America. With a scarce amount of open space left downtown, we wanted to emphasize Toronto’s changing city skyline and illustrate that it’s human ideas and experiences that are fuelling its rapid transformation,” says Colthoff.
As kinetic movement feed the party glow, Sublime Catering will electrify taste buds with dry-ice seared seafood, Caesar gazpacho popsicles with shrimp and sous vide beef marinated in smoked paprika. Malivoire will provide pairings with sustainable Ontario wines for guests to savour.
For dessert, ethically sourced and artisan cocoa grinder Chocosol will harness their own pedal-power machinery to produce iced chocolate drinks including energizing Mayan style drinking chocolate - all pedal blended on the spot.Mill Street and Beau’s Beer will offer guests a circuit of brew. For a pit stop, partygoerscan re-energize with iced espresso with a kick served up by beloved cyclist destination, Café Domestique-Café Cycle Sportif. To finish off, Ninutik [Maple Sugar] will craft elegant and modern maple covered treats.