The store locates at the heart of the most reputable shopping spot ‘Siam squareʼ in Bangkok. HUUU! has focused on luxury exotic and extra high quality of shades picked up from around the world. The retail has 3 levels which contain [lifestyle space at 2F], [vintage Forrest at 3F] . Every floor has its design based on products and functions. The project objective aim to how the space could support the particularities and branding of the product which could reflect the consumer lifestyle. The core concept is ‘circleʼ. The simple shape of the eye, focus, infinity, rotation and unity.

We analyzed the circle in the diagram to see how the patterns of a circle could affect our eye's perception. On the second floor. The pure white PU floor will catch the eye of pedestrians by the contrast of the complexity between the context of both entrances, Siam square street and Lido Theater. The tempered glass shelves are organized in circular boundaries inserted into the concrete wall and display products on its continuously vertical. The stainless arch was placed in refracted direction to distribute product zoning and expand the whole structure with a reflection mirror on the wall along with the space. The clients could try the sunglasses with the full-body looks.

The opened ceiling was installed with the C-line structure as a ‘boneʼ of the ceiling which spaces out from the arch wall to create layers of space above. The natur0l black stone standing for highlight display in the middle of space merges with a horizontal mirror-like homogeneous table to divide the circulation. On the third floor. Lighting becomes warmer. Bringing the feeling back to a neo-nostalgic atmosphere. Vintage materials featured as gold, monotone marble, dark wood and olive green colour. The cabinet display repeated continuously with the circle void which could display one by one to represent the individual character of vintage sunglasses. The column displays exhibit in the middle of space as exploded circle shape in a vertical direction and can rotate around themselves. The circle fragment marble floor support and emphasize the boundary of each column displayed in a symmetric perspective.

Team:
Interior Designers: Anatomy Architecture + Atelier

Photographer: VARP Photography