I store

The design concept took shape as an interpretation of the minimalist perception characterizes Apple stores worldwide. The show room was designed with black and white colors, that do not overshadow the presented products, and the contrast between the colors creates both a dominant and a silent look – the black stands out with its intensity at the front of the store and in the flooring of the space, while the white shade dominates the central space of the hall. The designated ergonomic furniture complies accurately to the store’s needs, as it is a central element in the design and used for storage purposes as well. The planning in general adheres with the retail perception of Apple stores worldwide. It is minimalist and nonetheless succeed to contain the selection of the brand’s products according to the exact guidelines of the global firm, and to comply with the Apple’s perception of the user experience that proves itself here as well.