Today #Lexus announced its participation in the world's pinnacle #design Event―Milan #design Week * ―for the 12 th time. For more than a decade, the #LexusdesignEvent has provided visitors with an amazing experience in collaboration with some of the world's most celebrated designers who are inspired by #Lexus #design philosophy.
For this year's #Event, titled "LEADING WITH LIGHT", #Lexus has partnered with the globally renowned #design firm Rhizomatiks, known for their rich experience in the field of #design, art, entertainment and their imaginative use of technology to captivate audiences. Rhizomatiks has previously collaborated with #Lexus in 2014 for the art and technology exhibition, Media Ambition Tokyo. Inspired by Lexus' future technology, Rhizomatiks has designed an immersive display that combines playful and dynamic lighting with advanced robotics.
Visitors will experience how the innovative use of light can affect human emotions. Additionally, visitors will have the opportunity to view the works from the 6 Finalists of the 2019 #Lexus #design Award―now in its 7 th year. The award celebrates up and coming creative talent from around the world and on the Press Day of April 8th, the Grand Prix winner will be chosen by a jury of world-renowned #design leaders in front of the world's media.
Event Title: LEXUS DESIGN EVENT 2019 - LEADING WITH LIGHT
Duration : 9 - 13 April, 10:00 - 21:00 / April 14, 10:00 - 18:00
(Press preview: April 8, 10:00 - 17:30)
Venue: Superstudio Più (Art Point) Via Tortona, 27 20144 - Milano, Italy
Exhibits: - Installation created by Rhizomatiks
- The 6 finalist's designs for the Lexus Design Award 2019
Organizer: Lexus International