dongqi Design has transformed the first floor of an old building on Anfu Road in Shanghai into a flexible and dynamic space for the brand “lost in echo.”
Stemming from the intention to diminish the presence of the existing columns, the design introduces multiple rotatable mechanical triangular prism structure to freely enclose or define the space.
With careful consideration on proportion and functionality, the triangular prism has been divided into three parts vertically, with the middle section at eye levels that extends into arms of different length. From the top view, each arm can be rotated to any angle, offering a range of combinations that accommodates for various scenarios.
Either a fluid unrestrained space or an orderly rectangular space, the scheme creates an atmosphere of diversity and novelty, challenging the conventions of functional space. Shifting between fragmentation and continuity, the movement of the prisms guides the movement of people, continuously redefining the interior spatial relationships.
The top and bottom sections of the prisms are applied with a smooth reflective surface in contrast to the textured middle section. Especially when in motion, the materiality accentuates the illusion of floating mechanical arms, enacting an ambience of “lost.”
Folding doors, which can be fully opened, have also been divided into three parts same as the proportions of the prisms. The top and bottom mirror finishing stainless steel reflects the front yard as well as the busy street scene, while the middle glass portion draws people in. Scenes of street life bounces off the mirrors, glimpses of the interior reveal through the glass, forming a collage of interweaved inside and outside.
dongqi designed a variety of merchandise supports that can be hooked into the horizontal slots and moved freely on the rotatable prisms, offering a flexible system for merchandising visualization while also can be easily taken off. In each case, the space is calibrated for retail, exhibition, and public or private events.
The side walls have specifically designed fillet corners, in the same language as the prisms, forming soft curves in order to achieve a relaxing and light ambience. The hanging rail is hidden behind the wall extended down from the ceiling, which allows the hanged pieces to appear suspended in air.
Materials used to enclose interior space are a consistent gray, with different handmade finishings allowing for subtle changes in textures. The brand’s signature purple applied at the all-glass cashier counter stands in contrast with the refined tactility of the gray toned ambience.
The irregular volume between the two fitting rooms is specially designed as a mirror covered space, creating an immersive experience for customers. As if lost in the echo of endless reflections and movements, the design visually translates the meaning behind the brand’s name.
