The design is a straight forward answer to the challenge of the concept store that requires to clearly identify the different collections in different spaces. The “star" layout of the store creates a unique configuration that enables to access and enter the space from different directions in the store. Once arriving in the center, the different collections are visible, in sequence between the vertical floating walls of the interior.
The visitor is visually attracted to the center by the dramatic ceiling design that shines from the core of the space. The ceiling feature doubles as a unique lighting system that enlightens the whole interior in a glow of soft and warm light. The delicate balance between the graphical architecture and the soft light create the perfect dialogue for customer to appreciate the product. Merchandising and product displays are crucial for properly understanding what products a brand has to offer, but in this layout the architecture itself guides the visitor through the collection, like a maze of independent space.
The store is elaborated around a simple palette of materials, a shade of soft grey textures, walls, ceiling, floor, contrasted with the vertical stone slab that creates strong focus. The color of the collection perfectly fits with the complex texture of the selected stone and its soft tones. The back of the store has a more minimal tone and texture, with grey-painted wall finishes.
Only the metal details spark accent in the interior: table, displays and hanging bars. The m-i-d new concept-store conveys the brands' complex image with a clear and comprehensive architecture.
Material Used :
1. Special ordered carpet – Floor – Beauce Corporation
2. Ultramarmi Grey Onyx Tile – Slab – Nippon Steel Trading
3. Large tile with grey onix pattern– Wall
4. Gold velvet – Furniture – Chelsea International
5. Brass – Floor joint