Merged Pieces, which means "Merged pieces," is a cafe where you can enjoy desserts and drinks full of taste and sincerity in Oksu-dong, Seoul. As we expand our store, we have prepared a renewal together as a space where you can stay at a takeout restaurant.
The part that was shared and greatly inspired by this brand story was the processes of gathering, dispersing, and regrouping. For the first time, it was reminiscent of the image of scattered pieces, but I thought rules were necessary for them to gather again. However, the final brand image they were pursuing had to have an atypical shape. Comprehensively, the concept that unstructured pieces can come together with rules and recreate the final atypical shape pursued is completed. We call this a rule of balance in imbalance or irregularity and set a new spatial concept keyword for Mergepiece called 'Balance in Imbalacne'.
The meaning contained here is something that is already in pieces, but it can be seen as symbolizing the heart of Merged Pieces, who wants to deliver enough affection to someone by carving themselves up, which is in line with the inner warmth of Merged Pieces at the beginning of the brand story.
The elements that can express the concept seen in the space of Merged Pieces are "texture icing" and "atypical patterns." "Texture" looks irregular, but it has a special rule of shaping the cake of Merged Pieces, and it is expressed on some point walls and furniture to add fun to the small space. Because the interior space of the "atypical patterns" is small, I thought about making furniture and expressing it, and I wanted to actively create the concept by making the hall table, the main furniture, in an unstructured form.
The special atypical module, which reduces the volume of the space, is repeatedly fragmented, scattered, and gathered, and when it is scattered, it becomes a small table and then turns into a large table when it is gathered. It's fun when you look at each form, but the image and new features you create when they regroup will clearly show your brand identity.
The core mission of this Merged Pieces renewal seems to have been to clearly set up a space concept that was not clear while maintaining the existing brand character, and to give the best idea to produce in a narrow space. We hope to share and enjoy warm pieces as we have always done in our Merged Pieces space, which has a cute image and a clear meaning.