Rock and Fiocc Apartment

Rock and Fiocc Apartment

Architect
Studio Venturoni
Location
Milan, Italy | View Map
Project Year
2021
Category
Apartments
Pasquale Formisano

Rock and Fiocc Apartment

Fir Italia S.p.A. as Manufacturers

“Get Addicted To Colour”, An All-Pink Bathroom For The «Closet Organizer»

Fir Italia enriches the bathroom ambiance of a well-known Italian influencer, turning it into the vital and creative core of the whole home, designed by Venturoni Studio

The multiple facets of design can instantly change the appearance of a home, providing each of its souls with a precise identity. For the interior project that redesigned the Milan home of a celebrated Italian influencer, the architects of Venturoni Studio have chosen the essential and minimalist design of Fir Italia taps and mixers, relying on the elegant and refined lines of the iconic Cleo 84 collection.

For this home, the design challenge was to create spaces and settings perfectly in line with the personality of the influencer and with her approach to life, dominated by a particular predilection for the colour pink. From this point of view, with its extremely delicate shades, the bathroom becomes the beating heart of the home, a designer “treasure chest” further embellished by the geometric and refined shapes of the Cleo 84 taps and mixers of Fir Italia, in the Silky Rose finish of The Outfit programme.

Only launched two years ago, but already famed in the bathroom sector, The Outfit programme – whose payoff “Get addicted to colour” is truly fitting for this project – offers a wide and comprehensive range of finishes for all taps and mixers, whose common denominator is a significant research and development activity and a guarantee of reliability, proven by the stringent laboratory tests required to be passed.  A concept that draws inspiration from the world of fashion, and which the brand, after a long research and development journey, is now applying to the world of bathroom furniture and to taps and mixers in particular. The Outfit finishes are based on a new and innovative technology, called Advanced Superfinish Process (ASP), which is the result of a mixture of cutting-edge production processes.

Venturoni Studio has always focused particularly on the needs of the environment and the protection of primary resources, starting with savings in terms of water consumption. That is why it has relied on the complements of Fir Italia, whose washbasin taps are all fitted as standard with a “green” aerator that reduces water flow by about half.

This collection, selected in its Silky Rose version, embodies an elegant roundness that is capable of changing the appearance to any modern bathroom, with the unmistakeable touch of the best Italian design. Its cylindrical and balanced lines, clearly perceptible along the main body and the spout, are able to provide sweetness and femininity to the bathroom area, a timeless exquisiteness, that has plenty of references to design and architecture at the same time.

For this project, Venturoni Studio has masterfully played with nuances, applying different hues to the different souls of the home. If the two bathrooms have a well-defined character with clear and consistent colours, in the rest of the space the palettes are broadened by embracing lilacs, blues and purples and creating ever-changing environments for the influencer's live broadcasts.

In this project, the delicate power of Silky Rose by Cleo 84 is perfectly apt at conversing with the other nuances of the interiors, thus turning into the vital and creative centre of the whole home. And it is precisely here that the influencer usually does her live broadcasts, especially on the topic of beauty and body care. In this sense, pink acquires the ability to reflect the personality of the influencer and of her extremely popular Instagram channel. Thanks to the taps and mixers and bathroom accessories provided by Fir Italia, which contribute liveliness and contemporary elegance, one of the most intimate areas of the house thus becomes the perfect setting for life as an influencer, animated by the same contrast of modernity, innovation and creativity.

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