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SHI Space - "Imperfect Beauty"

Introduction

SHI Space, a one-stop beauty center in Shanghai, believes in instant transformations, bringing together top makeup artists, hair stylists, and fashion creatives to provide comprehensive beauty solutions.

photo_credit AY STUDIO 就行
AY STUDIO 就行

Imperfect Beauty

Pursuing personal beauty is an entangling journey. It demands being at peace with oneself and accepting the imperfections that make us perfect for one another. These imperfections are not mistakes; they are marks of uniqueness and badges of courage. They are not meant to be hidden but shared and celebrated.

In the same way, every building has its personality, complete with imperfections. Confronting these quirks instead of fixing them offers an opportunity to create unique spaces. Embracing flaws in ourselves or our surroundings allows us to celebrate true beauty and authenticity.

photo_credit AY STUDIO 就行
AY STUDIO 就行

Raw Elegance

The space seamlessly blends finished and unfinished elements, leveraging the building's imperfections. The interplay between rough and refined surfaces creates a dynamic visual contrast, infusing the space with both sophistication and soulfulness.

 

1F – Gallery & Retail

The first floor is designed as a versatile gallery space, accommodating events, brand pop-ups, and retail purposes. Every object within the space exudes personality, seamlessly integrating into the exhibition-like atmosphere.

The bathroom stands as an immersive mono-color room with various tactile surfaces, blending the retail experience with surrounding displays. The central sculptural sink acts as a communal vanity desk where customers can try the products.

The staircase serves not only as a means of vertical circulation but also as a sculptural object that creates a ceremonial moment, beckoning the customer to take the first step of their beauty transformation journey.

photo_credit AY STUDIO 就行
AY STUDIO 就行

2F– Beauty

The renowned hair styling brand MQ Studio occupies a significant area of the second floor, serving as a pivotal destination in the beauty transformation process. The entire space is choreographed as a 360-degree experience, inviting visitors to uncover fresh details with each visit. Every line draws inspiration from the artistry of scissor cuts, encouraging the guests for the unexpected. Each styling station stands as a unique sculptural object, emphasizing the individuality of every customer.

The makeup section represents the second phase of the beauty transformation journey. Its soothing soft color palette sets a natural canvas for the makeup application. Each styling station is crafted as a unique object with meticulous consideration to detail, creating an ambiance that conveys care and love to be delivered to every guest.

The ornamented display niches establish a connection to the facade of the building, constructed in 1934, while simultaneously creating an eclectic contrast to the overall raw elegance of the design style.

photo_credit AY STUDIO 就行
AY STUDIO 就行

3F– Private Events

The final stop of the beauty journey is the attic of the building, where private gatherings take place. It's a venue for sharing knowledge, hosting dinners, and celebrating special occasions.

AY STUDIO 就行
Caption

 

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