Showroom HGC

Situated in Geneva’s mutating post-industrial PAV area, this commission for a construction material firm demanded a low-budget transformation of their showroom situated on the first floor as well as a new stairway and elevator for access. 

 

Inspired by the surrounding warehouse sheds, the project proposes a stacking of boxes containing the staircase and piling up around a central elevator shaft as a new emblematic entrance pavilion. 

 

Materialized in dark perforated, undulated Eternit panels, visible concrete and galvanized steel structures, the pavilion showcases parts of the client’s products in a simple and abstract manner. 

 

The showroom itself proposes a scenography where the white customer area contrasts with the black back-offices and counters. 

Project credits

Project data

Project Year
2014
Category
Showrooms
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