Superlimão designed a space that invites the public to experience what it means to live and work in the North Zone, emphasizing warmth, identity, and quality of life.

Located in São Paulo, the Stand Cidade Center Norte (CCN) marks the beginning of a new master-planned neighborhood. More than just a commercial space, this architectural piece tells a story and invites everyone to envision a future defined by belonging and quality.

Design and form

The architecture of the Stand CCN is rooted in storytelling. Superlimão conceived the building as an urban icon that would express pride in São Paulo’s North Zone. The main facade is another key element, with a volumetry designed to create an immersive experience. Inspired by nature’s irregular forms — such as a rock that allows vegetation to grow around it — the CLT brise-soleils form an opening structure, suggesting movement and flow.

The irregular, flowing forms of the louvers are inspired by natural shapes, like a rock with growing vegetation, symbolizing movement and harmony with the surroundings.

Immersive experience from the entrance

Upon entering, visitors walk through an immersive corridor where sound, light, and scents help disconnect from the parking lot and prepare for the journey. This sensorial prelude amplifies the contrast with the surroundings and enhances the immersion into the Cidade Center Norte universe.

Next, visitors encounter the history of the Baumgart Group and the evolution of the North Zone — a narrative that honors local memory as the foundation for the future. The ground floor functions like a backyard — a place for shade, gathering, and rest — while the upper level plays the role of an urban living room, made for conversation and exchange.

Sustainability in construction

The Stand CCN was designed as a low-carbon and flexible building, with sustainability guiding key material choices and construction techniques. The use of a lightweight steel structure not only reduced material consumption but also accelerated assembly and minimized the environmental impact of transport and foundation work.

For the facade, the engineered CLT wooden louvers provided a warm, tactile finish while offering the environmental benefit of being a renewable, carbon-sequestering material.

Beyond the main structure, the project prioritized sustainable materials in other elements as well, including low-impact concrete for counters and certified timber for furniture. The design strategy also focused on passive solutions to reduce operational energy use, such as maximizing daylight and integrating landscaping to improve the microclimate.

More than a static construction, the stand was designed to evolve over time and adapt to various uses. Furniture is movable, allowing the space to host events, meetings, activations, and gatherings. The surrounding square has already become a place of pause and connection for those moving through the area.

Future adaptability

A central tenet of the design was to ensure the project's long-term value through adaptability and circularity. The stand was designed as a "living structure" capable of transforming over time. Its open-plan layouts and modular furniture allow the space to host a variety of events, from meetings and exhibitions to social gatherings.

This flexibility extends the building's life cycle far beyond its initial function as a sales stand. From a circular economy perspective, the design was built for disassembly. By telling a story through architecture, Casa CCN shows that innovation and belonging can go hand in hand. And that on this side of the Marginal, there is also life — rich in identity, memory, and opportunity.