This showroom by the brand System is located in Kağıthane’s Cendere district, an area known for its concentration of interior decoration showrooms. The store showcases a wide range of accessories that might be needed in a home, organized into various product categories.
The spatial strategy preserves the raw, industrial nature of the concrete structure, taking advantage of the site’s generous scale. The ceiling, structural systems, flooring, and mechanical installations have all been left exposed. This raw aesthetic is supported through architectural interventions using materials such as steel profiles, perforated metal, glass, and mineral plaster.
The design concept responds to the large quantity of products to be displayed. All exhibition elements have been categorized and organized into subgroups, aiming to maintain clarity without compromising variety.
Kiosks
Two kiosks for bathroom and kitchen accessories are positioned near the store entrance. This entrance level features the widest space in the store, with an 8-meter ceiling height. Instead of separating product groups with walls, the space is kept open to allow customers to experience the full range of products seamlessly. Within this 1,400 m² ground floor area, two tall kiosks constructed of steel define the space. These permeable vertical structures serve both as display surfaces and spatial anchors. Their function is to multiply shelving and vertical display areas without interrupting the overall perception of the store. The steel structures aim to leave a sculptural and memorable impression.
Stretch Ceiling
At the rear of the ground floor, under the steel mezzanine and far from natural light, the Handles and Door Hardware section features a lower ceiling. This area showcases System's core product group, with a focus on polished and matte chrome finishes. A uniform lighting design was implemented to highlight material details across all items. The steel beams supporting the low ceiling were utilized as the structural basis for the stretch ceiling system.
Illuminated Cubes
Along the storefront facing Cendere Street, a series of plexiglass lightboxes framed in steel extend across the display axis. These lit cubes serve as illuminated stands for kitchen and bathroom accessories. Designed to emphasize the color variety of bathroom items in particular, the products are lit from below. These cubes were conceived not only as display platforms but also as integral lighting elements.
