The Poppy Factory
Nick Kane

The Poppy Factory

Henley Halebrown as Architects

The Poppy Factory was established in 1922 to provide employment for veterans and raise funds for families affected by war. In 1926 the charity moved to its current location in Richmond in Southwest London. Its premises have evolved over the years and occupy a group of buildings including a 1932 Art Deco “Factory”, where poppies are still made as a symbol of Flanders Fields to mark the end of WW1 hostilities on Remembrance Day. More recently the charity has expanded its role to help find employment nationwide for veterans with health conditions or impairments. This initiative, combined with the challenges their buildings presented for accessibility and environmental performance, prompted the commission. 

photo_credit Nick Kane
Nick Kane

The Poppy Factory itself is made up of three buildings: the 3-storey “Factory”, a single-storey portal frame warehouse and a two-storey 1970s building. These house the poppy workshop and warehouse, and offices. The upper floors are let as tenanted office space to provide funds for the charity. 

photo_credit Nick Kane
Nick Kane

Our work takes its cue from two lines in Robert Graves’s poem "Recalling War”: 
‘The blinded man sees with his ears and hands, 
As much or more than once with both his eyes’

photo_credit Nick Kane
Nick Kane

Graves’s poem celebrates a known phenomenon, that those who have lost a sense, discover acuity in another, and explores the visceral possibilities of sensation be that sight, hearing, smell or touch. Inside, space is daylit and pools of light aid orientation; materials have been chosen, including for their insulating or conductive properties to vary their texture and temperature to the touch; a 10-metre-long planter in the office is richly planted with aromatic species; outside the café and exhibition space, further planting brings fragrance and the sound of bird song through the open windows.  

photo_credit Nick Kane
Nick Kane

The scheme brings the existing buildings together creating a campus and stronger sense of community. It unites factory and office staff by linking their three buildings in a single barrier-free accessible landscape of connected spaces where floor levels vary by as much as 2.5m. The work involves an extension and reconfigured interiors, creating new naturally ventilated and north lit office space within the existing 7m high warehouse volume transformed by the introduction of skylights and by opening-up a façade to the prospect of the charity’s charming 1930s housing estate to the south, built for factory workers, now a mature verdant landscape where staff still live.

photo_credit Nick Kane
Nick Kane

The charity hosts daily tours for school children and members of the public. The 1970s building becomes the public face of the organisation, housing their new foyer, exhibition space, auditorium and café which is also used by staff. During the process we collaborated with artist Paul Morrison on the design of a ‘Poppy Portico’ to mark the public entrance to the building and to signify the role of the organisation. This has not yet been realised.

photo_credit Nick Kane
Nick Kane

Architect’s View

We divide our practice between the refurbishment and construction of buildings. We continue to learn much about durability, character, comfort and sustainability from refurbishment. Conservation and adaptation require more than just the repair of fabric, and replacement of services to improve performance. We seek to understand what is of value in a building, what you might call embodied memory.

photo_credit Nick Kane
Nick Kane

Refurbishment has, for a long time, been treated as the lesser option, especially by government. As a result, much of the nation’s building stock is condemned to early obsolescence and demolition. Finally, sustainability has changed the narrative. We all agree it is hugely wasteful of resources and embodied energy. Our design for the Poppy Factory replaced a new-build scheme. It makes significant fabric improvements, reducing the energy demand and hence CO2 emissions; it unites the Factory workshop and office employees, creating a single barrier-free accessible built environment on a hilly site; it creates a more comfortable naturally ventilated and daylit office within an existing warehouse; and co-opts an unloved building to be the new public face of the organisation; overall a better place to work whilst reducing the buildings’ impact on the environment. Objectives not previously considered feasible through refurbishment.

photo_credit Nick Kane
Nick Kane

We strive to set an example in our work, and we can demonstrate how different generations of buildings are suited to a broad range of uses, and over the last 25 years, we have done this for many different public and private sector clients in the fields of education, work, healthcare, home, the arts, and community use.

photo_credit Nick Kane
Nick Kane

Team:
Architect: Henley Halebrown
Client: The Poppy Factory (with Stanhope as client strategic advisor)
Structural Engineer& M&E Consultant: Arup 
QS: Alinea 
Project manager: RealPM 
Planning consultant: Gerald Eve
Building control: Socotec 
Exhibition design: Samantha Heywood with Amanda Shepherd
Exhibition design management: Gardiner & Theobald  
Main contractor: Byrne Group
Photographer: Nick Kane 

photo_credit Ståle Eriksen
Ståle Eriksen
Caption
Caption
Project Spotlight
Product Spotlight
News
Archello Awards 2024 – Early Bird submissions ending April 30th
16 Apr 2024 News
Archello Awards 2024 – Early Bird submissions ending April 30th

The Archello Awards is an exhilarating and affordable global awards program celebrating the best arc... More

Albion Stone creates stone bricks from “unloved” stone
15 Apr 2024 Innovations
Albion Stone creates stone bricks from “unloved” stone

A stone brick is a sustainable building material made using stone blocks and slabs that do not meet... More

25 best engineered wood flooring manufacturers
15 Apr 2024 Specification
25 best engineered wood flooring manufacturers

Engineered wood flooring is a versatile building product that offers several advantages over traditi... More

Austin Maynard Architects designs a “pretty” wellness-enhancing home in Melbourne
12 Apr 2024 News
Austin Maynard Architects designs a “pretty” wellness-enhancing home in Melbourne

Australian architectural studio Austin Maynard Architects recently completed a new two-story house i... More

Ædifica completes residential development in Montreal emphasizing densification, sustainability, and quality of life
11 Apr 2024 News
Ædifica completes residential development in Montreal emphasizing densification, sustainability, and quality of life

Montreal-based architectural practice Ædifica has completed Cité Angus II, the second p... More

Knox Bhavan reimagines challenging London brownfield site as contemporary low-carbon home
10 Apr 2024 News
Knox Bhavan reimagines challenging London brownfield site as contemporary low-carbon home

London-based architectural practice Knox Bhavan designed Threefold House, a new residential property... More

Tokyo Kabukicho Tower appears like a giant animated water fountain
10 Apr 2024 News
Tokyo Kabukicho Tower appears like a giant animated water fountain

Tokyo-based Yuko Nagayama & Associates designed the expansive facade of Tokyo Kabukicho Tower, a... More

Introducing Partner Vondom
10 Apr 2024 Partner News
Introducing Partner Vondom

Vondom is a leading company in designing, manufacturing, and commercializing avant-garde indoor and... More