Torta da Vila restaurant

Torta da Vila restaurant

Architect
PHENOMENA arquitetura
Location
São Paulo, Brazil
Project Year
2019
Category
Restaurants
Manuel Sá

Torta da Vila restaurant

PHENOMENA arquitetura as Architects

The project for a family restaurant, expanding to a new site started from the necessity of developing a new identity both visual and spatial, that could be easily replicated and recognizable.  From the existing logo we extracted only the essential. The colors, green and gray, and the pie symbol became the foundation of a new visual, spatial and brand identity.

 

Applying green and gray both in the walls and floors combined organizes the space between exterior and interior spaces. This color scheme maintains the unity in space, even if there are physical interruptions as the stairs. 

 

Painting only the bottom half of the walls creates a linearity that conducts the eye across different spaces, providing dialog and fluidity between public and private, inside and out. These are connected by the architectural elements like the hollow concrete blocks in the facade, the thin green steel counter, and the elongated light fixtures.

 

The flow is reinforced with the big openings that not only integrate spaces, but also improves lightning and air flow. The new logo was painted with the same green tones on the facade, following the premise of what is essential, as cement, concrete and wood are used in their raw form.

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