concrete designs three skyscrapers at Harborside Plaza in Jersey City, USA for the Ironstate Development Company and Mack-Cali Realty Corporation. The towers of 220 meters and 69 stories high consist of 2400 apartments, commercial space and a parking garage. The towers are situated on the Hudson River front, directly opposite the world famous skyline of downtown Manhattan. The plan is part of a new housing concept named Urban Ready Living. URL is developed by Ironstate and concrete and provides affordable, compact but spatial, partly furnished rental apartments to the market. A living brand that houses all the functionalities and easiness modern urban living needs with a great level of (communal) experience. The different types of apartments are flexible in use and therefore adaptable to any lifestyle. Common facilities such as a lobby café, gym, roof gardens and terraces provide space for neighbours to meet and create a local community. The project started with the creation of an identity for this new housing brand, resulting in the architectural design of the buildings. Construction of the first tower will start mid 2013.