THE ALEXANDRA BARCELONA HOTEL HAS REFURBISHED SOME OF ITS ROOMS
A cosmopolitan hotel with an avant-garde spirit
Alexandra Barcelona Hotel Curio Collection by Hilton, with over 30 years of history, has refurbished 23 rooms with a detailed interior design, which combines a contemporary design with modernist details. The new spaces remember cosy spaces unique to modern homes, always looking for an environment balance that creates personality. Borrell Jover Studio signs this refurbishment project of the fifth floor of the Alexandra Barcelona Hotel that includes 14 rooms in the existing building and 9 in the adjacent building of Rambla de Catalunya chamfer. It is a building with a great richness of spaces and with finishes characteristic to old-fashioned buildings from the beginning of the century in Barcelona.
In the hotel enlargement we had always the intention of preserving modernist elements from the adjacent building and combining it with contemporary design. The purpose was to respect and preserve original mouldings from ceilings or the existing hydraulic mosaic to bring to the enlarged area the essence and tradition of the city of Barcelona.
Alexandra Barcelona has achieved to capture in its continuous renovations, the local taste of the city of Barcelona thanks to its meticulous interior design and its different gastronomic proposals. A cosmopolitan hotel committed to transmit the style of life of the people of the city. Its 116 rooms show off this original local taste and the perfect symbiosis of tradition and modernity. Many of them with the prized hydraulic floor tile and modernist coffered ceilings, live together with carefully selected auteur design pieces.
The owners of the hotel have always wanted to support social causes. Thus, for this refurbishment they have collaborated with the company Philarthropic, art consultancy firm committed to social impact, creating the project Searching for new rooms, where art is used to evoke memories of the familiar collective memory, through Mediterranean images, that become imaginary windows to this sea inside the rooms. The pictures collection satisfies its aesthetic objectives and, in addition, becomes its social responsibility campaign collecting funds for a good cause. Because profits from the purchase of these works and its possible further sale to hotel guests, will be allocated to make art therapy sessions for homeless people, with a disease, who are or have been imprisoned, hosted by the Obra Social Santa Lluïsa de Marillac (Barcelona). All the pictures are from Verónica Escudero and can be acquired through the art platform.