Project : ARHABRIDAL

Architects : DESIGN STUDIO MONO

Area : 106.7m²

Photographs : Seeun Park

Lead Architects  : Suhyun Oh, Yeun Kang

Address : 17, Dosan-daero 83-gil, Gangnam-gu, Seoul, Republic of Korea

ARHA is a Korean designer wedding brand that pursues restrained sophistication, modern design and originality. We wanted to create a space that contains the beauty that Arha pursues and the narrative for the bride.

Since it is a special purchasing experience of clothes for a day that will be remembered as the most beautiful moment in an individual's life, we wanted to give ARHA's own special space experience. The S-shaped wall at the center of the space and the change in floor height and illumination were carefully designed to induce a dramatic space experience.

Like the aesthetics of architect Louis Sullivan, 'form follows function', the structure was designed with function in mind. Space was partitioned along the ceiling's case bay to secure a high floor height for the two private rooms. Benches, dress showcases, and door were constructed on the walls of the room boundary to increase space efficiency.

Since ARHA's dress is a modern design that excludes fancy bead decorations, it was intended to be expressed as a space with a natural mood that contains delicate sensibilities, not a luxury concept that is generally pursued by wedding shops. The cream tone color and wood material were used with the hope that it would be felt as a space with a warm sense of temperature rather than a pale space.

Design Studio Mono hopes that ARHA's renewal space will fully embrace the brand's value and go beyond a wedding dress shop to become a special space that beautifully expresses the excitement of brides preparing for their wedding day.