This flag ship store was set within the historic former Dickens and Jones Store on London’s Regent Street and is a Crown Estate property, thereby requiring that the development of the store over 4 floors, including 2 basement levels, was appropriately undertaken and historic features either retained, restored or replicated within the shop.

As with other Armani brands, construction tolerances where minimal, here all the joinery was fabricated in France and most involved polished stainless steel and so required accurate construction an implementation for this unforgiving material.

The staircase, designed by FDA, rises through the shop floor is bespoke and unique to this store and uses the same materials and finishes as elsewhere to ensure a seamless look overall. FDA also collaborated closely with the interactive-design team for the design and implementation of the light walls, which form the principle features of the store. In London one wall rises through the shop levels and is some 9m high.

Client: Armani Exchange Completion: September 2007