Banco Galicia Headquarters

Banco Galicia Headquarters

Designer
Total Tool BA
Location
Pres. Tte. Gral. Juan Domingo Perón 407, Buenos Aires, Argentina
Project Year
2018
Category
Banks
Sergio Esmoris

Banco de Galicia Flagship Branch

Total Tool BA as Interior Design, CX Design

With banking transactions going online, sector leaders face a new challenge: rethinking the role of their brick-and-mortar branches in order to offer a new approach. The new banking experience must embrace one-on-one contact with clients and create original and user-centered solutions in order to make their branch experience pleasant, seamless and fast. 


Banco Galicia (www.bancogalicia.com), one of the largest private banks in Argentina, is a fine example of this transformation process: their internal architecture team, along with retail design agency Total Tool BA (www.totaltool.net), are pursuing an ambitious plan for rethinking their branches’ design throughout Argentina. 


For a more cohesive experience between the physical and digital worlds, this new banking concept incorporates multi-functional spaces such as lounges and community tables for informal meetings, all within an open floor plan.


The bank's flagship branch project takes this new approach and expands it to a +1800 square metre space. Hosted in a historic building in Buenos Aires' financial district, the building includes a variety of functional spaces: clients access through a 24 hr automated banking lobby that opens up to a multifunctional plaza organized around a set of giant tree-like lamps. Contiguously, an open space becomes de central core for the branch, with a set of flexible furniture that can be rearranged to host special events.


Customer advisors can meet their clients avoiding the traditional desk: newly designed rounded meeting tables offer a more democratic and collaborative solution, in addition to a shared screen that enhances transparency when sharing information. Meeting rooms, a corporate banking sector and a big transactional floor downstairs complete the project.

Project Credits
Interior Design, CX Design
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