A fixture in Dubai since 2003, Bene opened its new flagship store in Dubai Design District, the pulsing heart of Dubai’s design scene in the summer of 2017, showcasing its forward-thinking office solutions that encourage communication and exchange as well as support management and teamwork.
This showroom serves as the hub for the Middle East & North Africa region.Within the new showroom in Dubai Design District, Bene wants to show the range of products and solutions and how they are leaders and pioneers in the market focused on collaboration, digital transformation, innovation and choosing the space needed to accomplish goals. The centerpiece of the showroom is the IDEA LAB which is an interactive space concept for workshops, meetings, brainstorming, visual presentations and innovation processes.
A distinctive feature of the collaborative workspace is the Bene IDEA WALL, which is an interactive, digital media wall on which up to seven people can work simultaneously, either directly on the wall or on paper. Those who prefer to work on paper can project their work onto the wall by writing in the notepad. The IDEA WALL offers a new way of working that ensures that every participant is actively involved.
Material Used :
1. SETTLE Sofa + BAY Chair Counter
2. PIXEL
3. PARCS Pop-up Stool
4. IDEA LAB
5. TIMBA Table + TIMBA Stool
6. PARCS Wing Chair
7. PARCS American Diner
8. NOOXS Think Tank
9. DELTA by Bene
10. RIYA chair
11. DOCKLANDS Dock-In Bay + BAY Chair
12. FILO chair + FILO four star table
13. RG glass wall
