(Re)place Identity. A corporate redevelopment project for Confezioni Raffaella.

The project immediately embraced the company's identity, the result of careful discussion and listening to the client's needs, integrating them with innovative choices capable of accompanying its development into the new dimension of a production studio for high fashion clothes.

Bringing production identity back to Italy was the key to the project. And to respond to this need, Amarantostudio chose to give a strong mark aimed at creating a local network capable of making the design process more efficient, cooperative and dynamic, according to a logic of social responsibility and environmental sustainability.

This is how a simple 'capanon', anonymous like any other in an industrial area like any other, was to become a place of production. To be identified (from the outside) and to identify with (on the inside): (Re)place Identity.