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EDI.Z SH Fashion Week Show Space

EDI.Z SH Fashion Week Show Space
Shanghai Fashion week

EDI.Z SH Fashion Week Show Space

“Death is not the loss of life, but out of time.” - Hua YU

「 Space and Time 」 
In the process of exploring the meaning of life and death, the description of literature undoubtedly provides people with a perspective and path. Words are supposed to heal the memory of the past. Life in a moment of time still has not disappeared, it carry to another space, into the eternal.

photo_credit Shanghai Fashion week
Shanghai Fashion week

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The new season of London men's wear brand EDI. Z LINGFENG is inspired by an Oscar winning work in Japan. The film is about an interesting but weird story, a world where people and ghosts coexist. Designer Mr Lingfeng Zhu apply funny taste of colors and structures to express mutual trust and love behind enchantment story.

photo_credit Shanghai Fashion week
Shanghai Fashion week

「 Yomi Wonderland 」 
"Yomi" means “acheron" in Japanese, It is a virtual world based on people's imagination.The show space design is another kind of imagination about the dream land of “Acheron world”, we assume that its strange but not full of desolation and fear.

photo_credit Shanghai Fashion week
Shanghai Fashion week

Thus, the space is trying to present a kind of abnormal image. 
Ladder, flue, sphere, infinite circular light were wrapped in layers of mirror. 
Sawdust after being swallowed and spited by blue liquid, it scattered around and hearing the sound of wandering soul across the world.

Colorful sand is used to record the past of gorgeous life, and these dumped sand will lead people's thoughts into dreamland of Junction.

photo_credit Shanghai Fashion week
Shanghai Fashion week

At the same time, Red Hu and Jin Xin get into such a weird scenes by body movements, and they narrate space from the perspective of performance, and carry out a live performance with 25 models together on fashion show.

Here is a wonderful place, as if there was a ritual activities. In the vision of mirror, you can see the “gost" wearing grotesque appearance in the dry wood chips, and the scene is full of fantasy, interest, adventure and exploration.

photo_credit Shanghai Fashion week
Shanghai Fashion week
photo_credit Shanghai Fashion week
Shanghai Fashion week

Project Name | EDI.Z LINGFENG Shanghai Fashion Week Show Space Design & Performance Client | EDI.Z LINGFENG 
Show Space Design | Greater Dog Architects 
Design Director | Red Hu & Jin Xin 
Project Assistance | Tao Lin 
Performer | Red Hu & Jin Xin & 25 Models 
Notation Drawing | Jin Xin 
Site Assistance | Abi Gu & Zoe Zhang & Bingyu Hu 
Area | 200 sqm 
Location | Show Space C, Taipinghu Park · Shanghai Xintiandi · Shanghai Fashion Week Project Completion | 04-2019 
Photo Credit | Ryan Zhang & Greater Dog

photo_credit Greater Dog Architects
Greater Dog Architects
photo_credit Greater Dog Architects
Greater Dog Architects

Project credits

Project data

Project Year
2019
Category
Showrooms
Building Area
200 m2
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